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Privacy Policy

WhatsApp Business API Privacy Policy

[Company Name] (“we,” “us,” or “our”) uses the WhatsApp Business API to communicate with our sponsors for customer support and/or promotional offers. This section explains how we collect, use, and protect your personal data when you interact with us on WhatsApp.

1. Data We Collect

When you communicate with us via WhatsApp, we collect and process the following information:

  • Your Phone Number: Required to send and receive messages.

  • WhatsApp Profile Information: Your WhatsApp profile name and profile picture (if your privacy settings make them visible to businesses).

  • Message Content: The text, media, documents, and interactions you send to us.

  • Technical Metadata: Delivery statuses, read receipts, error codes, and timestamps.

2. How We Use Your Data

We process your WhatsApp data for the following purposes:

  • Transactional Communication: To send essential updates like order confirmations, shipping statuses, or appointment reminders. (Legal basis: Performance of a contract)

  • Customer Support: To respond to your inquiries and resolve issues. (Legal basis: Legitimate interest or performance of a contract)

  • Marketing (with Consent): To send promotional offers, newsletters, or product updates. (Legal basis: Explicit, documented consent)

3. Data Sharing and Third-Party Processors

To operate this service, we use the WhatsApp Business API. This means your data is shared with specific third-party infrastructure providers:

  • Meta Platforms, Inc. / Meta Platforms Ireland Ltd.: Messages are routed through Meta’s cloud infrastructure. While WhatsApp messages between you and our business are encrypted in transit, Meta processes the routing data and stores the messages on its cloud servers to facilitate delivery. Data may be transferred to Meta servers in the United States; this transfer is safeguarded by the EU-US Data Privacy Framework and Standard Contractual Clauses (SCCs).

  • [Insert BSP Name, e.g., Twilio, MessageBird, Wati, or remove if you connect directly to Meta]: We use a Business Solution Provider (BSP) to manage our WhatsApp communications. They process your data strictly on our behalf under a signed Data Processing Agreement (DPA).

4. Your Rights and How to Opt-Out

You have full control over your communication preferences:

  • Opting Out: You can stop receiving messages from us at any time by replying directly in the WhatsApp chat with the word “STOP”. We will immediately mark your consent as withdrawn and remove you from active contact lists.

  • Data Deletion: You may request the deletion of your chat history and contact information by contacting us at aoe-visitor@apkasiexpo.com.

5. Data Retention and Security

We retain your WhatsApp conversation history only as long as necessary to fulfill the purposes outlined above, or as required by law (e.g., for legal or tax compliance). We enforce strict role-based access within our team, ensuring that only authorized personnel can view your messages.